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The "Statistical Marketing Research Group" of Feng Chia University has been conducting a survey on the development of the Feng Chia business district for 13 years, and recently announced the latest analysis results of the 2020 Feng Chia business district survey, providing historical crowd trends, overall business opportunities in the business district, and accommodation business opportunities. Take it as an observation of the development of the business district.

The survey results show that in 2020, there will be only 8.39 million people in the Feng Chia business district, which is the lowest point in the past 13 years. Therefore, the overall annual turnover of the business district was only about NT6.21 billion, which was down from the previous year. In terms of accommodation business opportunities, 2020 will also reduce by more than NT900 million compared with 2019, and accommodation business opportunities will only be about NT1.07 billion, and the proportion of accommodation will also drop to 12.7%. The survey results show that the proportion of respondents using smartphones has reached 99.4%, indicating that the use of smart technology marketing to enhance economic activities in Feng Chia business district will be an imperative trend.

The number of tourists continue to decline compared with 2019, reducing about 2.2 million people

Due to the impact of the covid-19 epidemic and changes in the general environment and economy, the total number of people in Feng Chia business district for the whole year of 2020 is only about 8.39 million. During the week from Monday to Thursday, the daily average number of people is about 16,000. , There were about 19,000 people on Friday, 43,000 people on Saturday, and 45,000 people on Sunday. According to the "Statistical Marketing Research Group" of Feng Chia University, Feng Chia commercial district is a commercial district with innovative specialties of food and beverages. It is often a must-visit place for international tourists and domestic tourists to travel to Central China. Since the survey of the commercial district in 2008 In the first 10 years of the Feng Chia business district, the number of people has exceeded 11 million. In the past five years, the number of people has continued to decline. In 2020, it will again break through the lowest point since the survey, with only 8.39 million people remaining in the whole year.

The changing trend of the crowd in Fen Chia business district from 2008 to 2020.

The business opportunities created by the consumption power of the business district in the whole year are only about NT$6.2 billion

According to the survey on the amount of consumption of respondents in Feng Chia business district, the average consumption amount of consumers in the business district in 2020 is about NT$570.8, of which the average consumption amount of women isNT$608.6, the average consumption amount of men is NT$534.9, and the average consumption amount of men is more Women are about NT$74 less. If we further analyze the week, Friday, Saturday and Sunday, the average consumption amount during the week is NT$523.8, and the average consumption amount on Friday, Saturday and Sunday is NT$511.7, NT$599.5 and NT$617.9 respectively. Based on the estimated number of people in 2020 and the daytime consumption of teachers and students of Feng Chia University, it is estimated that the overall business opportunities created by the annual consumption power of the Feng Chia business district are only about NT$6,214 million. The "Statistical Marketing Research Group" of Feng Chia University further explained the changes in overall consumer business opportunities in the Feng Chia business district over the years. Except for the impact of the global financial tsunami crisis in 2008 and 2009, the overall business opportunities are about NT$9.56 billion and NT$8.7 billion. Since then, from 2013 to 2016, the overall consumer business opportunities in Feng Chia business district once climbed from NT$9.24 billion to NT$10.97 billion, and remained above NT$10.1 billion for three consecutive years. However, since 2017 due to unstable economic conditions and The structural changes in the tourist base have caused overall consumer business opportunities to decline all the way, from NT$9.39 billion in 2017 to NT$7.38 billion in 2019, and to NT$6.21 billion in 2020, indicating this wave of the new crown epidemic and the general environmental economy The impact of the poor is even greater than the impact of the global financial tsunami 10 years ago.

The trend of overall business opportunities in Feng Chia business district over the years from 2013 to 2020.

Accommodation business opportunities are also affected by the new crown epidemic, leaving only NT1.07 billion 

In recent years, due to the rapid increase of accommodation hotels in the vicinity of Feng Chia business district, it has attracted the attention of the "Statistical Marketing Research Group" of Feng Chia University. Since 2014, it has investigated the accommodation behavior of consumers in Feng Chia business district. The accommodation business opportunities are as high as more than NT$2.1 billion , and in 2017, 2018 and 2019, there were NT$1.78 billion, NT$2.06 billionand NT$1.93 billion respectively. The latest results of the 2020 survey show that about 12.7% of the respondents will stay in nearby hotels or daily-rented suites in Feng Chia business district. If the estimated number of people is further calculated, the whole year of 2020 will be about 1.07 million people chose to stay near the Fengjia business district. If two people live in a room and the average housing price is NT$2,000, there will be more than 1.07 billion business opportunities for accommodation in 2020. Benefiting from the government's autumn and winter travel subsidies in 2020, the accommodation business opportunities in Fengjia business district can still maintain half of the past business opportunities. In addition, according to the survey results, the average consumption amount of people with accommodation in Fengjia business district is about NT$815.8, while the average consumption amount of people without accommodation is only about NT$535.9. The difference between the two is NT$279.9, indicating that the people are still attracted to travel and accommodation. Can contribute to the improvement of consumption power. The Feng Chia business district questionnaire survey will be conducted in the evening from November 26 to November 29, 2020. Consumers in the Feng Chia business district are selected for face-to-face survey by a systematic random sampling method, and 1,055 consumers have been successfully interviewed. The opinion of the author.

The change trend of accommodation rate and accommodation business opportunities in Feng Chia business district  from 2014 to 2020.

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